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一封不起眼的邮件
1998年,亿贝(eBay)公司创始人皮埃尔·欧米迪亚想挑选一位优秀的CEO,公司为他列出了一个50人的候选名单,经过几番斟酌后,这份名单里只剩下5个人,这5个人都十分优秀,都有大公司多年工作经验,一时间,皮埃尔无法定夺。
一天,他坐在电脑前,突然间想了一个办法。他按照5个人简历上的电子邮件地址,给每人发了一封电子邮件。不到一个小时,其中一位便给他回了邮件,上面写着:“请给我你的电话。”他把自己的电话写在邮件中,然后又发了过去。不一会,他的电话响了,里面传来一个温柔的声音,对他说:“嗨,怎么回事,需要我帮助吗?”那一刻,他欣喜万分,直接亮明身份,并盛情邀请她担任公司CEO,她欣然同意。
其他4人怎么也想不明白自己为什么失败,便通过各种渠道打探失败原因,还是皮埃尔给出了解释,他说:“因为那封电子邮件。他写的内容是:我是你的一个客户,我的卫生间漏水,能帮我吗?”结果只有她给我回了邮件,所以,我就选择了她。这个解释,听起来非常滑稽可笑,4个人都对此嗤之以鼻,他们均说看到了邮件,但他们都直接删除了,强调他们是每日忙得不可开交的公司高层人员,每天的工作都忙不完,这些鸡毛蒜皮的小事并不是他们管的事。
公司人员也感觉皮埃尔的选择有些鲁莽,劝他再考虑一下。可皮埃尔意志很坚定,他说:“目前我们公司最紧迫的,是让更多的客户了解我们,来扩展我们的品牌,她能这样对待一个客户,我觉得她正是我们需要的人。
事实证明,皮埃尔的选择十分正确。她上任后,大力倡导平等理念,在不大的办公室中工作,看起来与雇员并无区别,她每天都会在午休或是下班的时候,亲自阅读一百多封eBay用户电子邮件,帮助客户解决各种问题。她每月都要召集客户征集对公司的各种意见建议,并大刀阔斧地进行改革……
半年后,eBay公司在华尔街上市,公司实现质的飞跃,几年后,用户平台由她上任时的几千户,急速发展至1。5亿,单单在美国本土,就有超过50万人天天全职”泡“在ebay上谋生。到她离开时,亿贝已成长为一家拥有1。5万名员工、年营业额80亿美元的企业,并作为全球最大的在线电子商务网站跻身《财富》杂志世界500强企业。
她叫梅格·惠特曼,现任惠普总裁兼CEO,被誉为惠普的救赎者。
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